Fulfilled by our friends at Specialty Food Partners
SOBAR is a nutritious and innovative functional protein bar that is the world's first food specifically formulated to reduce alcohol absorption (SOBAR, sober, get it?). Available in 3 delicious flavors, SOBAR won as the Best Health or Wellness Food for 2020 at the World Food Innovation Awards in London. The functional effects of eating a SOBAR before drinking have been validated in a randomized and published clinical trial; SOBAR can reduce alcohol absorption by up to 2x as much per calorie as compared to eating conventional foods. Launched via the internet in 2020, a second-generation 44g bar will be available in Q2 2021 for Foodservice and Retail channels. A unique and tasty anytime snack or aid for smarter drinking!
SOBAR was named as a "Game-changer for smarter drinking" in the July 2021 issue of FOOD & WINE magazine and has been getting a lot of attention since!
Ingredients
Milk Protein Hydrolysate, Allulose Syrup, Protein Crisps (Whey Protein, Rice Starch, Calcium Carbonate), Almond Butter, Tapioca IMO Syrup, Caramel, White Chocolate (Cane Sugar, Cocoa Butter, Milk Powder, Soy Lecithin, Vanilla Extract), Insoluble Oat Fiber, Humectant (Concentrated Grape Juice, Rice Starch), Allulose, Acacia Gum, Dried Colombian Coffee, Sea Salt. CONTAINS: Milk, Almonds (tree nuts), Soy. GLUTEN-FREE.
